CMO IN A BOX
Build your city’s brand. Engage your residents. Showcase your results without hiring a full-time marketing team.
What We Hear from City Leaders Every Week
“We have incredible success stories - new businesses opening, infrastructure projects completed - but we struggle to package them into a narrative that attracts residents, investors, and talent.”
“Economic development isn’t just about incentives - it’s about perception. If people don’t see our city as vibrant and growing, we lose opportunities before we even get a chance to compete.”
"Part of my job is to be the face of the city, but I don’t always have the tools or time to build a consistent public presence that highlights the progress we’re making.”
Why Cities Struggle with Marketing
The Reality Today
Scattered Messaging
Each department sends its own updates; residents get inconsistent, sometimes confusing information.
Invisible Wins
Projects are completed, but no one hears about them — leaving council and residents unaware of progress.
Reactive Approach
Most communication happens only when there’s an emergency, council meeting, or crisis.
City Manager Overload
You and your staff spend precious hours writing social posts, drafting press releases, and approving content.
No Personal Brand
City managers’ leadership efforts often go unnoticed outside of council chambers.
Low Resident Satisfaction
Lack of communication leads to frustration, mistrust, and disengagement.
CMO in a Box
Unified City Voice
A single, professional communication strategy builds trust and clarity across all channels.
Celebrate Successes
Every win is turned into a story — boosting council confidence and resident pride.
Proactive Engagement
Regular updates, newsletters, and campaigns keep residents engaged and informed year-round.
Free to Lead
We handle messaging so you can focus on strategy and high-impact decisions.
Leader as a Brand
Position you as a visible, trusted leader by showcasing your initiatives and successes.
Stronger Community Trust
Clear, timely communication drives higher satisfaction scores and builds civic pride.
What we offer
Strategic Marketing & Branding
- What We Do:
Develop a unified city-wide marketing strategy and brand identity that aligns with council priorities. - Benefit to You:
You get a clear, consistent voice across all departments — making you look organized, professional, and visionary to council and residents.
Content Creation & Storytelling
- What We Do:
Write newsletters, social posts, press releases, and success stories that highlight city initiatives. - Benefit to You:
Your hard work gets seen and celebrated, boosting council confidence and resident pride — and positioning you as the leader driving visible results.
Paid Campaigns & Traffic Generation
- What We Do:
Run targeted ad campaigns (social, search, local media) to drive traffic to city events, and initiatives. - Benefit to You:
You can show measurable outcomes — more event attendance, higher program participation, and visible proof that your initiatives work.
Resident Engagement & Feedback Loops
- What We Do:
Launch surveys, polls, and two-way communication channels that collect resident feedback and improve satisfaction scores. - Benefit to You:
You gain real-time insight into public sentiment, which helps you make data-informed decisions and keep council informed with confidence.
Digital Presence Optimization
- What We Do:
Audit and improve your city’s website, social media presence, and search visibility. - Benefit to You:
You get a modern, professional online presence that attracts businesses, residents, and visitors — strengthening economic development efforts.
Reporting
- What We Do:
Provide monthly analytics showing campaign performance, engagement levels, and ROI. - Benefit to You:
You can walk into council meetings with proof — not just updates — making budget approvals and strategic discussions easier.
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